Promoting Fashion Format:Paperback It has been described as

It has been described as being 'at the vanguard of the independent publishing movement

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Promoting Fashion Format:Paperback It has been described asThe marketing and promotion of fashion is entering a fast moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion